The art of Giuseppe L. di Fede, RivaGLDF, enters like a cyborg into a humans’ world. Deconstructed, where the plane of memory intersects topical themes and intimate visions of the world. An Immersive experience, surrounded by thousands of colored toy cars. We only discover the truth later, after the attentional gaze, when the key is perceived behind the images. RivaGLDF world are revealed behind all the works. The use of colors, the size, the car models, the few images, a neuro-aesthetic traffic playfully accompany the viewer towards an intimate dimension typical of the memory that is unconsciously awakened.